Your Intro Offer, HereOne clear offer, one clear deadline, built for locals.Claim OfferGrowth Partner For Boutique Fitness Studios
We Don't Sell Leads. We Sell Members.
Full Roster builds and runs the whole system that turns leads into paying members: ads, funnel, CRM, follow-up and the sales training for your front desk. It's the same system we run at our own studio, F45 Woodbridge, and it's why we can put a number on our guarantee: 10 new members in 60 days, or your setup fee back.
One Lead, Start To FinishJLLead #0412 · Live Flow
Instagram · Sponsored7:41 AM
(647) ··· ··12
Claim My Spot
Lead received · 7:42 AM
Studio LeadsWhatsApp · you + front desk
New lead · Instagram · $19.99 intro offer7:42 AM
Call within 15 minutes. Script: "Hey , it's Luca from the studio. You just grabbed the intro offer, let's get your first class booked."7:42 AM
On it, calling now7:43 AM
Outgoing call7:49 AM
JL
Mobile · 7 min after the lead came in
00:00
Booked · Tuesday 6:00 AM
Confirmation text sent
Messages · Day 1 to 30
Day 1
See you Tuesday at 6 AM, . Reply YES to confirm.
YES
Day 3
How did class one feel? Same time Thursday?
Tough. Loved it. Thursday works
Day 9
Your 10 days end Friday. Want the founding rate locked in?
MembershipDay 10
Member Since Oct 2026
UnlimitedFounding Rate
Signed, paid, booked.Recovery and Pilates included. Day 30 check-in already on the calendar.
Step 1 Of 5
Most Studios Don't Have A Lead Problem. They Have A Follow-Up Problem. We Fix The Follow-Up First, Then Turn The Ads On.
More ads won't fix a leaky funnel. They just make the leak more expensive. Every piece we run is built to move someone one step closer to membership, and to keep them there.
Get Your Free Audit
10 Days Unlimited, $19.99Intro offer for locals. Spots are limited.Claim OfferPaid Ads
Meta campaigns with creative, copy and targeting tuned every week against members joined, not clicks. Our own campaign runs at $7.37 a lead.
Intro Offer, $19.99
Book My First Class
Funnel And CRM
A landing page built to book a class, with tracking on every step, and every lead landing in your CRM on its own.
Studio WhatsApp
New Lead: Call Within 15 MinutesJordan L. · Instagram · Intro offerJust now
Speed-To-Lead
WhatsApp alerts the second a lead comes in, scripts for the first call, and a Day 1 to 30 cadence so nobody slips through.
Member Academy
Session 1: Speed to lead
Session 2: Getting them in the door
Session 3: The intro visit and the close
Session 4: Keeping new members
The Member Academy
Four live sessions for you and your front desk, run by Luca, plus the scripts and one-page SOPs your team keeps.
Everything we sell, we tested on our own members and our own money first. These are F45 Woodbridge's numbers for the first 14 days after our ads went live on Oct 13, 2026.
0Leads In 14 Days
#1 Of 143 F45 Studios
#1 Of 143 F45 Studios
0New Members
In 14 Days
In 14 Days
0Cost Per Lead
On Meta
On Meta
The System
Your Intro Offer, HereOne clear offer, one clear deadline, built for locals.Claim Offer
Book Your First Class
Book Now
Studio WhatsApp
New Lead: Call Within 15 MinutesJordan L. · Instagram · Intro offerJust now
On it, calling now7:43 AM
Jordan L.
StatusBooked
SourceInstagram
First classTuesday 6:30 PM
NextConfirmation text
Day 1 To 30 Cadence
Day 1Call within 15 min, then text
Day 2Second call, AM and PM
Day 7"Still want that spot?" text
Day 14Email, new class times
Member SinceJordan L.
Unlimited Monthly
Unlimited Monthly
Intro VisitDay 30 Check-In
Ads Went Live On Oct 13. Fourteen Days Later: 13 New Members.
F45's own Pulse BI numbers for our studio, F45 Woodbridge in Vaughan, Ontario, from the day the ads switched on. It's the system we'll install at yours.
Oct 13 To 26, 2026 · Pulse BI
Leads ranked #1 of 143 F45 studios. Members added ranked #3. Class utilization 73%, ranked #5.
The Number Behind The Guarantee
13/14d
13 new members in the first 14 days, on $670 of Meta ad spend at $7.37 a lead. The Kickstart runs 60 days with $3,000 of ad spend, and the comeback campaign to your old leads comes on top. We put 10 in writing so that we can beat it.
- 01
We Own A Studio Too
We run F45 Woodbridge, one of the busiest F45 studios in the country: #2 of 143 for member count and #1 for leads in October 2026. Everything we sell was built on our own floor first.
- 02
We Run The Whole Path
Most agencies stop at the lead. We run the ad, the page, the alert, the follow-up and the in-studio close as one system, and we report on members joined and cost per member, not clicks.
- 03
Speed-To-Lead Is Built In
Every hour a lead waits, it cools. Your team gets a WhatsApp alert the second a lead comes in, with the script for the first call, and a cadence for every day after that.
- 04
We Get Paid When Someone Joins
No monthly fee during the Founding Kickstart. You pay $150 per new member who joins and pays. If you don't reach 10 in 60 days, the setup fee comes back and we keep working free for up to 60 more days.
- 05
You Own Your Accounts
Ad account, pixel, CRM and landing pages are set up in your name, and ad spend goes straight to Meta. If we ever part ways, everything stays with you.
10 Days Unlimited, $19.99Limited intro offer for locals
Book Your First Class
Book Now
You're Booked.
Add To Calendar
Your First Class Is TuesdayReminder text, sent the night beforeOne Offer.
Every Channel.
Every Step.
Every campaign is built as a connected system. From the ad and the landing page to the WhatsApp alert, the text, the email and the first visit, every touchpoint works together to move someone from a scroll to a membership.
Get Your Free AuditThe Studio Kickstart
Sixty days. The full system, installed and run. Two ways to pay for it: Founding terms for the first five studios, Standard terms for everyone after. One studio per area either way.
Founding Studios · 5 SpotsEnds Nov 30, 2026
Pay For Members, Not Months
$1,497one-time setup, $2,997
Monthly fee during the 60 days$0
Per new paying member$150
Guarantee10 members in 60 days, or setup refunded and up to 60 more days free
After day 60Monthly plan from $1,497, rates locked for 12 months
Minimum termNone during the Kickstart, then 3 months
Founding extras: Google Business Profile tune-up in week one, the Academy recorded with a one-page SOP pack you keep, a day-30 retention check on every new member, and a published case study with your name on it.
Standard · From Dec 1, 2026
Retainer From Day One
$2,997one-time setup
Monthly fee from month one$1,997 (Core)
Per new paying member$100
Guarantee10 members in 60 days, or setup refunded
After day 60Core $1,997 · Growth $2,997 · Full Stack $4,497
Minimum term3 months from day one
Same build, same team, same scripts. The difference is who carries the risk in the first 60 days: on Standard terms the monthly fee starts at once and the success fee is lower.
Both Structures · The Same BuildWhat You Get
- Offer, landing page and booking funnel. Built to book a class, with tracking on every step.
- CRM build and WhatsApp lead alerts. Every lead on your phone in seconds and in your pipeline on its own.
- Day 1 to 30 follow-up. Text, email and call scripts for every day of a lead's first month.
- 60 days of Meta ads, built and managed. Plus a comeback campaign to your old leads, with no ad spend.
- The Member Academy. Four live sessions with Luca, a playbook, and a weekly scorecard.
Your Side Of The DealWhat We Ask In Return
- Reply to new leads within 15 minutes during staffed hours, or add our appointment setter.
- Use the scripts and follow-up we install, and attend all four Academy sessions.
- Keep ad spend at $1,500 a month, paid straight to Meta, so you own the account.
- Give us access to your booking system, CRM and ad account.
- Share your numbers, so we can publish a real case study with your results.
The 10-Member GuaranteeIf you don't get 10 new paying members in 60 days, we refund your full setup fee. On Founding terms we also keep running your campaigns with no monthly fee for up to 60 more days. We aim for 15. We promise 10. You only ever pay the per-member fee for members who have already paid you.
What counts as a new member
- A recurring membership, or a package of 3 months or more
- Their first payment cleared
- Came through our funnel, ads or comeback campaign, tracked in your CRM
- Not a former member who cancelled in the last 90 days
If we miss
- We refund the full setup fee
- Founding Studios: we keep managing your campaigns at no monthly fee for up to 60 more days
- The guarantee holds as long as your side of the deal is kept, and all of it is written into your agreement
Who it's built for
- Studios with 100 or more active members
- An intro offer under $50 that we can send traffic to
- Someone at the desk during class hours to answer leads, or our appointment setter added
- Not for pre-opening studios yet. Ask us about a pre-sale plan instead
Why only five Founding spots
- Luca runs every Academy session himself, so starts are two weeks apart
- One studio per area, never your direct competitor
- Studios that start in November go into the January rush with a tested system
After The Sixty Days
Keep the system running on a monthly plan. Founding Studios keep the left-hand price for 12 months; everyone else pays the Standard price. Ad spend is always separate and always yours.
Tier 1
Core
$1,497/mo founding
$1,997/mo standard
- Meta ads, funnel and landing pages
- CRM, automations and WhatsApp alerts
- Weekly scorecard and monthly strategy call
- Monthly mystery shop of your lead handling
Tier 2Most Studios
Growth
$2,497/mo founding
$2,997/mo standard
- Everything in Core
- Monthly content day: 4 reels and 8 posts, shot and edited
- Google Business Profile and review requests
- Google Ads and local search
- Quarterly promotions calendar
Tier 3
Full Stack
$3,997/mo founding
$4,497/mo standard
- Everything in Growth
- Appointment setter: every lead called and texted within 5 minutes, 7 days a week
- Long-term lead nurture and past-member win-backs
- Weekly sales coaching for your staff
- New-member retention program
Monthly plans run with a 3-month minimum, then month to month. Founding Studios start theirs after the 60-day Kickstart; Standard studios start on day one. Prices in CAD, plus HST.
Founding Studios.
Five studios, one per area. Their results get published here as they happen, not before.
Studio Owners First. Marketers Second.
We own and run F45 Woodbridge in Vaughan, Ontario. Everything we sell, we tested on our own members and our own money first.
Luca PuntilloStudio Operations And Sales
Owns F45 Woodbridge. Built the lead handling, follow-up cadence and sales process that turns our leads into members, and runs the Member Academy.
Ninos ShamoMarketing, Ads And Creative
Runs the paid ads, builds the funnels and makes the content. Every campaign is tuned against members joined, not clicks.
Jaime SilverGoogle And Sales
Owns Google: Business Profile, reviews and local search, so studios get found by people already looking for a gym. Also coaches the sales side.
Straight Answers.
No. We work with independent and franchise boutique studios: group fitness, pilates, HIIT, bootcamps and CrossFit boxes. The path from lead to member is the same at every one of them.
You might not need to. Most agencies stop at the lead. We fix what happens after it arrives, so your existing ads usually start performing better too. The free audit will show you where the gaps are.
That's what our appointment setter is for. We call and text every new lead within 5 minutes and book them into class, so your team can focus on coaching.
So you always own your ad account and see exactly where every dollar goes. We never mark up your ad spend or take a percentage of it.
Most studios move to a monthly plan to keep the system running. If you'd rather run it yourself, you keep everything we built: the funnel, the CRM setup, the scripts and the playbook.
Yes. Everything except the optional on-site workshop runs remotely. We still take only one studio per area.
Let's Fill
Your Roster.
Get Your Free Audit
Get Your Free Lead Leak Audit
Takes two minutes to request. No pitch attached to the scorecard.
- We inquire at your studio like a real lead and time your reply
- We check your offer, landing page, booking flow and tracking
- We review your Google profile and reviews against nearby studios
- You get a written scorecard with your top three fixes within 48 hours